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An unfolding archive of food, culture, and craft.

So You Want to Open a Food Truck?
Service Wes Zane · IntelHospitality Service Wes Zane · IntelHospitality

So You Want to Open a Food Truck?

Part V: Does the Truck Actually Make Money?

The service window may be open for only a few hours, but the business has to pay for the entire operating day. The final installment brings labor, food cost, maintenance, owner compensation and break-even together to answer the question that matters most: after paying for everything — including yourself — is there actually a business left?

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So You Want to Open a Food Truck?
Service Wes Zane · IntelHospitality Service Wes Zane · IntelHospitality

So You Want to Open a Food Truck?

Part IV: Where Are You Going to Park?

A food truck has wheels, but mobility does not make location less important. This installment looks at recurring stops, events, customer capture, weather, legal constraints and why the best location is the one that repeatedly produces enough profitable demand to make showing up worthwhile.

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So You Want to Open a Food Truck?
Service Wes Zane · IntelHospitality Service Wes Zane · IntelHospitality

So You Want to Open a Food Truck?

Part III: Build a Menu That Can Survive the Truck.

A strong food-truck menu is not simply a collection of good dishes. It has to move quickly, use ingredients intelligently, control prep and waste, travel well, and remain profitable when orders arrive all at once. This installment looks at why simplicity, throughput and disciplined menu design matter as much as flavor.

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So You Want to Open a Food Truck?
Service Wes Zane · IntelHospitality Service Wes Zane · IntelHospitality

So You Want to Open a Food Truck?

Part II: The Truck Is the Kitchen

A food truck kitchen has to do far more than fit the opening menu. Every appliance, gallon of water, cubic foot of refrigeration and inch of workspace competes for limited weight, power and space. Part II looks at how to build a truck that works efficiently today without making tomorrow’s menu changes unnecessarily expensive.

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So You Want to Open a Food Truck?
Service Wes Zane · IntelHospitality Service Wes Zane · IntelHospitality

So You Want to Open a Food Truck?

Part I: Before You Buy the Truck

A food truck may look like a simpler restaurant, but the business is more complicated than the vehicle suggests. Before buying the truck, define the customer, location strategy, menu, regulatory requirements, startup capital and production limits — then prove on paper that the business can actually make money.

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